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Welcome to our Team section! Here, we introduce you to the incredible individuals who make up our dynamic and diverse team. We believe in fostering a culture of collaboration, innovation, and mutual respect. Our work philosophy is centered around continuous growth, creativity, and delivering excellence in everything we do.
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At the heart of our team is a vibrant and inclusive culture that celebrates diversity and encourages the sharing of ideas. We believe that a team that laughs together, stays together. Our regular team-building activities, open communication channels, and supportive environment ensure that everyone feels valued and heard.
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We are passionate about our work and committed to achieving the highest standards. Our approach is rooted in:
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Innovation: We constantly seek out new ideas and approaches to stay ahead of the curve.
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Collaboration: We believe that the best solutions come from working together, leveraging each other’s strengths.
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Excellence: We strive for excellence in every project, paying attention to detail and aiming for the best possible outcomes.
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Growth: We encourage personal and professional development, providing opportunities for our team members to learn and grow.
Laura Jade Hirst - Founder & Director
Hello! I’m Laura Director and Registered Manager at Alliance Community Home Care Ltd. In my role, I am responsible for overseeing the strategic direction and overall management of our organisation. My focus is on driving growth, ensuring operational excellence, and fostering a culture of innovation and collaboration.
With 13 years of experience in the care industry, I bring a comprehensive understanding of both the challenges and opportunities within our field. My career highlights include: successfully leading various organisations and teams, driving them towards achieving their strategic goals and long-term vision.
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I hold Levels 4 and 5 in Leadership and Management, which has provided me with a strong foundation in the operations of leading and managing a successful team. My ongoing commitment to professional development ensures that I stay current with industry trends and best practices. Throughout my career, I have consistently delivered exceptional results, whether it’s through revenue growth, operational improvements, or successful project execution.
My leadership approach is guided by a few core principles: I believe in setting ambitious goals and creating a clear roadmap to achieve them. This involves anticipating future trends, identifying opportunities, and being prepared to adapt to changes in the market. I am a strong advocate for teamwork and open communication. I foster an environment where everyone feels valued and empowered to contribute their best ideas. While maintaining high ethical standards, I focus on delivering measurable results. This means setting clear objectives, monitoring progress, and holding ourselves accountable to our commitments.
I am passionate about making a meaningful impact through my work. I believe that leadership is not just about making decisions but about inspiring others, nurturing talent, and creating a positive and lasting legacy.
When I’m not leading our organisation, I enjoy walking my cocker spaniel Max, Visiting the Lake district and taking my children to Junior football league games, which help me stay balanced and inspired. Whether it’s out walking in our scenic local area or traveling further afield I enjoy spending quality time with family. I have three young boys that keep me on my toes, these activities provide me with fresh perspectives and renewed energy.
Jayne Hirst - Director & Training Manager
Hello! I’m Jayne, serving as both the Director and Training Manager hear at Alliance Community Home Care Ltd In these dual roles, I oversee the strategic direction of our organisation while also focusing on the development and implementation of comprehensive training programs. My mission is to drive our company’s growth, ensure operational excellence, and empower our team through continuous learning and development.
With 15 years of experience in Training and Logistic this is a new challenge for me turning my operations skills from transport to care, I bring a wealth of knowledge and expertise to both leadership and training functions. My career highlights include: Successfully leading organisations and teams towards achieving their strategic goals, fostering a culture of innovation, and ensuring sustainable growth. Designing and implementing effective training programs that enhance employee skills, boost productivity, and promote professional development.
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My background in Level 5 teaching and progress development provides a solid foundation for creating impactful training initiatives.
My approach to leadership and training is grounded in a few key principles: Setting ambitious goals and creating a clear roadmap to achieve them, while anticipating future trends and adapting to changes in the market. Fostering an environment of teamwork and open communication, where everyone feels valued and empowered to contribute their best ideas. Focusing on delivering measurable results, setting clear objectives, monitoring progress, and holding ourselves accountable to our commitments. Encouraging a mindset of innovation across the organisation and within training programs, embracing new technologies, methodologies, and creative solutions to stay ahead of the competition. Believing in the power of continuous learning to drive personal and professional growth, and ensuring our training programs are designed to equip our team with the skills and knowledge they need to succeed.
When I’m not leading our organisation or developing training programs, I enjoy visiting my second home in Spain soaking up the sunshine! Or walking my 3 year old golden Labrador Bella ,which help me stay balanced and inspired. Whether it’s enjoying a sunny break away or walking with Bella I am spending quality time with family and friends, these activities provide fresh perspectives and renewed energy.
Laura Hunsley - Care Quality Supervisor
Hi, I’m Laura
I’m passionate about making sure every person we support receives care that’s not only safe and consistent, but also kind, personal, and respectful. My role is all about maintaining high standards across our services, helping our teams grow, and creating an environment where clients feel truly valued and at ease.
I’ve worked in the care sector for over 17 years, starting out with a focus on supporting younger people. More recently, I’ve been proud to extend that experience to older adults in our communities – a shift that’s been driven by my deep commitment to improving lives and making a real difference. I hold a Level 4 qualification in Care and Management, which helps guide my approach and keeps me grounded in best practice.
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Throughout my career, I’ve always believed in the power of positivity, consistency, and strong relationships. I love getting to know the people we care for, their families, and my colleagues – and I work hard to reflect the values that make Alliance such a special place to be.
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Outside of work, I’m a proud mum of two energetic boys, and life is always full of fun and activity. We enjoy family walks with our lovely dog Simba, discovering new places, and cheering on our eldest at his Sunday league football matches.
Katherine Howarth - Care Quality Supervisor
Hey, I’m Katherine
i am a proud mum of two and someone who loves connecting with people, getting creative, and finding little ways to brighten the day.
Life’s always busy, whether I’m chasing after my kids or diving into work, but I try to bring heart and purpose to everything I do. I’m always up for learning something new and finding ways to grow and support others.
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At work, I’m a Quality Care Supervisor, which means I help make sure the care we provide is top-notch and really supports people’s wellbeing. I’ve picked up loads of useful skills from parenting—like multitasking, staying calm under pressure, and solving problems on the fly—and they come in handy every single day. I try to lead with empathy and keep communication clear and kind, whether I’m working with clients, staff, or families.
I care a lot—about my kids, my work, and the people around me. I take my responsibilities seriously and always aim to be someone others can count on. I believe in showing up with compassion, being thoughtful, and giving my best, even when things get tough.
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My role isn’t just a job—it’s something I’m genuinely passionate about. I love helping create safe, supportive spaces where people feel respected and valued. I also enjoy mentoring staff, celebrating their wins, and helping them grow. Every day brings new challenges, but also new chances to make a difference.
Rashell Morrow- Care Quality Supervisor
Hi, I’m Rashell
I’ve been working in care for over thirteen years, and I genuinely love what I do. I’m all about making sure people get the best possible support in a kind, respectful, and safe environment. I’ve got a university qualification in health and social care, but it’s the hands-on experience that’s really shaped how I work and connect with others.
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People often say I’m friendly, reliable, and easy to talk to. I like staying busy, meeting new people, and building real connections—whether it’s with clients, families, or colleagues. I believe that care should come from the heart, and I try to bring that into everything I do.
Outside of work, I’m happiest spending time with my family, going on dog walks, and sharing a laugh whenever I can. For me, caring isn’t just a job—it’s part of who I am.
Jeni Parker- Care Quality Supervisor
Hi, I’m Jeni,
I am a compassionate, dedicated individual with a strong background in health and social care with an NVQ Level 2 in Health and Social care. I’m passionate about supporting others, ensuring dignity, and promoting independence in every aspect of life. With a keen eye for detail and a warm, approachable nature, I strive to make a positive impact in both professional and personal settings.
I have worked in all different areas of Health and Social care, residential setting, community setting and also in a hospital A&E setting so have a wide range of knowledge.
Whilst I am new to this role, I strive to ensure everyone receives the very best from me.
Outside of work, I am a busy mum to two girls who keep me on my toes between gymnastics with my youngest and dancing with my eldest, often attending dance competitions with her.